Focused Trade Missions

Focused Trade Mission to Indonesia for Retail and Foodservice

Early Bird Registration Request Information
Event Date
October 3—4, 2024
Jakarta, Indonesia
Early Registration Deadline
May 27, 2024
Early Registration Price

Jumpstart Your Product Export Sales to Indonesia

Southeast Asia has proven to be an appealing and profitable market for U.S. companies for many years. Indonesia is the fourth most populous nation in the world, with a population of approximately 273 million in 2022. The country is dominated by productive age (15 to 64 years) consumers, which account for 67.7% of the total population. These consumers are increasingly seeking new products with a focus on health and nutrition.  

Indonesia’s middle-class is forecast to reach 135 million by 2030, further driving consumer demand while providing a significant opportunity for imported food and beverages. In 2021, Indonesia’s GDP reached US$1,185 billion and GDP per capita reached US$4,349.5 (est.). Growth of GDP was 5% in 2022 and forecasted at 5.2% in 2023. 

The USDA’s Office of Foreign Agricultural Affairs (FAS), hereinafter referred to as “Post,” in Jakarta stated that in 2022 Indonesia’s agricultural imports reached US$24.4 billion, with a U.S. share (13%) at U$3.3 billion. Soybeans and wheat are the top imports from the United States. Consumer-oriented product imports totaled $7.6 billion in 2022, with a U.S. share (9%) at US$705 million. Edible fish and seafood products imports were US$457 million, with a U.S. share (6%) at US$29 million. 

Top 10 growth products include dairy products, baked goods, baby food, confectionery, processed meat and seafood, savory snacks, sauces, dressings and condiments, sweet biscuits, snack bars and fruit snacks, and ice cream and frozen desserts. 


Register for Two Back-to-Back Missions!

Focused Trade Mission to Singapore – Foodservice and Retail
September 30 – October 1, 2024


Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Products of Interest

Top U.S. products in demand coming soon.


Mission Itinerary

October 2: Arrive to Jakarta/Travel from Singapore

October 3: Briefing and Retail Tour

October 4: One-on-One Meetings with Buyers

October 5: Departure

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Preparation Assistance

Indonesia Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales

Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!