Focused Trade Missions

Focused Trade Mission to Singapore for Retail and Foodservice

Early Bird Registration Request Information
Event Date
September 30—October 1, 2024
Singapore, Singpore
Early Registration Deadline
May 27, 2024
Early Registration Price

Jumpstart Your Product Export Sales to Singapore

The U.S.-Singapore Free Trade Agreement (FTA) has been in effect since 2004. Singapore also has many bilateral and regional FTAs including with Australia, China, Costa Rica, India, Japan, Jordan, South Korea, Panama, Peru, Sri Lanka and Turkey. Singapore is a participant in the Regional Comprehensive Economic Partnership regional trade negotiations, which include the ten Association of Southeast Asian Nations (ASEAN) countries plus Australia, China, Japan, Korea, India and New Zealand, and it is also a participant in the 11-member Comprehensive and Progressive Agreement for Trans-Pacific Partnership.  Singapore has also concluded an FTA with the European Union which has yet to be entered into force.

USDA’s Office of Agricultural Affairs (OAA) in Singapore hereinafter referred to as “Post” reports that Singapore’s highly import dependent, multi-billion-dollar food industry is driven by robust consumer spending, high disposable incomes, and intense urbanization.

U.S. Food & Agricultural Product Imports to Singapore, By the Numbers

  • U.S. Consumer-Oriented Foods – US$638 million (2019)
  • U.S. Processed Foods – US$494.8 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Singapore is expected to reach US$2.8 billion, a growth rate of 6.8% or US$181.2 million.


Register for Two Back-to-Back Missions!

Focused Trade Mission to Indonesia – Foodservice and Retail
October 3 – 4, 2024


Meeting Foreign Buyers

Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase and trade reception
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter in local language
  • On-site assistance by Food Export’s In-Market Representative

Mission Itinerary

September 29: Arrive in Singapore

September 30: Briefing and Retail Tour

October 1: One-on-One Meetings with Buyers

October 2: Departure to Indonesia or Home

Schedule is subject to change.

Products of Interest

Top U.S. products in demand – Coming Soon


Preparation Assistance

Singapore Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!