Using their allocated funding to gain brand awareness by attending trade shows in Hong Kong and Japan helped the Michigan supplier promote their fresh fruit, especially their Michigan apples and U.S. grown blueberries.
Through show attendance and participation in Food Export’s Market Access Program (MAP) funded Branded Program, North Bay gained 8 new foreign buyer contacts, developed 2 new agent relationships, and earn over $112,500 in sales to Hong Kong while also projecting to complete $7M more in sales to Hong Kong and Japan over the next twelve months.
North Bay Produce has participated in the Food Export Branded Program since 2012 and has made strong gains establishing their fruit in East Asia using the Branded Program. A grower-owned fresh produce marketing and distribution company established in 1991 offers a dozen species of fresh produce and is committed to delivering consistently high-quality produce to their customers across the world. For more information visit their website at: http://northbayproduce.com/
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
