Get to know our Southeast Asia In-Market Representatives
Kafi Kurnia
Countries Served: Indonesia
Mr. Kurnia, is the Managing Director of Peka Consult,Inc – one of the most sophisticated and integrated Food/Marketing/Branding/ Distribution/Retailing consultant firm in Indonesia. Kafi has over 20 years experience in providing consultancy services
for Indonesian Blue Chip Corporation and State Owned Corporation. During the last 20 years, Kafi Kurnia had worked on numerous projects on retail industry and agriculture marketing, ranging from research, in-store promotions, retail technology and
up-to retail marketing. His passion is food, art and music. He is an activist for “slow lifestyle” in Indonesia. His view and thought in Marketing and Consumer Behavior had been praised by many media publications as being easy to follow
and inspirational. His collections of article in “Jakarta-Jakarta” and GATRA Magazine had been published into 4 best seller books in the last 5 years. The Peka Consult,Inc partial client list included Food Export – Midwest and Food Export
– Northeast, Indonesian Central Bank, Pertamina, Bank Bukopin, Integra, Medco Group, Pear Bureau Northwest, Indofood, Yellow Pages, Continental, Sunkist, BCA, Sun Maid, Washington Apple, California Table Grape, Nestle, Red Bull, and Haagen Dazs. His
radio talkshow, “KAFI’S BREAK” is the largest syndicated radio show in Indonesia, broadcasted live to 10 major cities all around Indonesia. He has more than 500,000 loyal listeners every week. Since 1997, he is also the Managing
Director for Interbrand in Indonesia. Interbrand is a brand consultant company – part of Omnicom Group in USA.
Francis Lee
Countries Served: Vietnam
Mr. Lee has represented several U.S. cooperators in Vietnam, including the California Table Grape Commission and the Washington Apple Commission. In 2007, he began representing Food Export – Midwest and Food Export – Northeast. His work in the market
includes merchandising, in-store promotions, trade shows and product expansion. He works with importers, wholesalers, supermarkets, hotels, restaurants, caterers, manufacturers and retailers.
Richard Lieu
Countries Served: Malaysia, Myanmar, Philippines, Singapore, Thailand
Mr. Lieu established Lieu Marketing Associates in the 1980’s. Based in Singapore, he had been traveling to the other Southeast Asian countries regularly since the late 1970’s on behalf of clients and has many years of experience in sales and
marketing of FMCG and food related products, having held senior management positions in many multi-national companies. Since incorporating LMA, Richard Lieu has gained invaluable years of experience in the TEA, MPP and currently MAP programs through
representing US co-operator and trade groups in the development and execution of activities adhering to MAP guidelines. These programs include GBI, EMP and QSP.
