Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

• Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
• Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
• Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Food Export’s Europe In-Market Representatives

Countries Served: United Kingdom

Anne Dettmer formed Artisanne’s, an independent marketing and communications company in 1997. Past employers have included Ogilvy PR (where she set up and ran its Food Centre) PPR International and Lopex. She has extensive experience of working on behalf of US cooperators and State Regional Trade Groups and has been Food Export Assn of the Midwest USA’s and Food Export USA – Northeast’s, UK and Republic of Ireland’s In Market Representative for over twelve years. Previous cooperator experience includes California Raisin Advisory Board, California Walnuts, US Organic/Natural Products Initiative, Midwest/Northeast Wines, USA Poultry & Egg Export Council, USA Rice Federation, National Sunflower Assn. and USA Pecans. Not limited to not for profit trade associations, Anne Dettmer has guided and advised numerous brands. Specific experience includes introducing new brands to the UK market and undertaking market reports in order to advise on strategy. She has the ability to switch from retail to food service to manufacturing and ingredients. She is a member of The Guild of Food Writers and was on the judging panel of its 2011 Best Cookery Book Award.

Countries Served: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Italy, Latvia, Lithuania, Luxemburg, Netherlands, Norway, Poland, Romania, Serbia, Sweden

Ms. Maria Kraus is President of mk² gmbh in Bonn, Germany. She received a B.A. in Humanities in 1984 from the University of California at Irvine, after which she earned a MA in American Studies, Spanish and Economics from the University of Bonn in 1989. After ten years in the international PR & communications industry, Ms. Kraus refocused her experience and founded her own agency mk² in 2000. Having been responsible for many European and American clients during her career, she has become familiar with every aspect of traditional advertising & marketing as well as press work, organization of receptions, conferences & exhibitions and market research & trade representation. Ms. Kraus is fluent in English, French and Spanish.

Get to know our European Seafood In-Market Representatives

Countries Served: Austria, Denmark, Germany, the Netherlands, Switzerland

Alexander Wever is the principal of Alexander Wever Fisch Consulting, has nearly 20 years of international seafood industry experience.   AWF Consulting specializes in seafood marketing within the food and retail industry. Mr. Wever is knowledgeable about seafood, food quality, sustainable product issues and trade. He has in-depth knowledge and contacts for seafood wholesale businesses, manufacturers and suppliers of seafood products.

Alexander’s prior experience includes: director of category management for seafood at Metro, the leading cash and carry wholesale chain in Europe; head of category management for seafood at Globus SB-Warenhaus, a German retail chain with self-service department stores.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
• In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

• Distilled spirits
• Other processed foods
• Ingredients and beverage bases
• Wine
• Cooked and prepared shellfish
• Other edible fats and oils
• Dried fruit; protein concentrate
• Baking inputs
• Mixes and dough
• Canned vegetables
• Pulses

Restricted/Unsuitable Products:

• GMO products