Focused Trade Missions

Focused Trade Mission to U.A.E. for Retail and Foodservice

Early Bird Registration Request Information
Event Date
December 4—6, 2024
Dubai, UAE
Early Registration Deadline
Jul 31, 2024
Early Registration Price

Jumpstart Your Product Export Sales to the United Arab Emirates

The United Arab Emirates (U.A.E.) has proven to be an appealing and profitable market for U.S. companies for many years. The United States has 8% market share and is the 3rd largest supplier.  Despite the high competition and the negative impact of the novel coronavirus (COVID-19) pandemic on the UAE food sector, the region continues to present a great opportunity with a strong preference for U.S. food products.

The advantages for U.S. exporters of consumer ready food products to the region are numerous. They include a high-quality image of U.S. products, high regional per capita incomes, and a broad familiarity with U.S. culture. There are also consistently low tariffs and relatively transparent import procedures.

U.S. Food & Agricultural Product Imports to United Arab Emirates (UAE), by the numbers

  • U.S. Consumer-Oriented Foods – US$899 million (2021)
  • U.S. Processed Foods – US$421.3 million (2021)

By the year 2026, Euromonitor projects that retail sales in the packaged food market in the United Arab Emirates will reach US$7.8 billion, a growth of 24.1%, or US$1.5 billion.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Products of Interest

Top U.S. products in demand:

  • Dairy Products
  • Natural and Organic Foods, also Keto, Vegan & Lactose-Free
  • Healthy Snacks
  • Protein Bars
  • Nuts
  • Food Preparations & Ingredients
  • Snack Foods
  • Processed/Prepared Dairy Products
  • Condiments, Sauces, Jams & Jellies
  • Chocolate & Confectionery
  • Processed Vegetables & Pulses
  • Ready Made Meals
  • Vegetable Oils
  • Pet Foods

Mission Itinerary

December 3: Arrive in Dubai

December 4: Briefing and Retail Tour

December 5: One-on-One Meetings with Buyers

December 6: One-on-One Meetings with Buyers

December 7: Departure

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis.
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Tabletop showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines.
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads


2021 FTM to Dubai tabletop showcase & trade reception.

FTM to Dubai 1

2022 FTM to Dubai retail tour.


Preparation Assistance

United Arab Emirates Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales

Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!