Focused Trade Missions

Focused Trade Mission to Korea for Innovative, Healthy, & Convenient Products in Retail and Foodservice

Early Bird Registration Request Information
Event Date
October 29—30, 2024
Location
Seoul, S. Korea
Early Registration Deadline
Jun 26, 2024
Early Registration Price
$425

Jumpstart Your Product Export Sales to South Korea

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Agricultural Trade Office (ATO) in Seoul, reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share. While total U.S. bulk agricultural exports to Korea dipped in 2019, exports of consumer-oriented products such as meat, dairy, and processed products continue to grow.

Despite escalated competition from export-oriented competitors, consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity. The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods – US$4.7 billion (2020)
  • U.S. Processed Foods – US$2.9 billion (2020)

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Fats and Oils
  • Prepared/Preserved Seafood
  • Processed/Prepared Dairy Products
  • Non-Alcoholic Beverages
  • Processed/Prepared Vegetables And Pulses
  • Prepared/Preserved Meats
  • Beer and Wine
  • Chocolate and Confectionery
  • Snack Foods

Mission Itinerary

October 28: Arrival in Seoul

October 29: Briefing and Retail Tour

October 30:  One-on-One Meetings with Buyers

October 31: Departure

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Preparation Assistance

South Korea Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!