Focused Trade Missions

Focused Trade Mission to Taiwan for Retail and Foodservice

Early Bird Registration Request Information
Event Date
August 13—14, 2024
Taipei, Taiwan
Early Registration Deadline
Apr 10, 2024
Early Registration Price

Jumpstart Your Product Export Sales to Taiwan

Taiwan has proven to be an appealing and profitable market for U.S. companies for many years. the total value of U.S. agricultural and related products exported to Taiwan reached a record US$4.4 billion, an increase of 13% compared to the previous year. Taiwan successfully remains the 6th largest market for U.S. agricultural and related exports, while Taiwan is also one of the highest per capita consumers of U.S. ag products.

There are numerous advantages for U.S. exporters of consumer-ready food products to the region. Including U.S. food products have an excellent reputation among consumers, the growing modern retail industry is looking for new imported food products, consumers are becoming more health-conscious, and growing numbers of fast food and casual dining restaurants provide easier access for U.S. exporters. 

U.S. Food & Agricultural Product Imports to Taiwan, by the Numbers

  • U.S. Consumer-Oriented Foods – US$1.7 billion (2020)
  • U.S. Processed Foods – US$609.7 million (2020)

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Products of Interest

Top U.S. products in demand coming soon.

Mission Itinerary

August 12: Arrive in Taipei

August 13: Briefing and Retail Tour

August 14: One-on-One Meetings with Buyers

August 15: Departure

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Preparation Assistance

Taiwan Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales

Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!