Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

• Promotions and product demonstrations
• Advertising
• Select international travel costs
• Marketing and point-of-sale materials
• Foreign market compliant packaging/labeling
• And much more!

Learn More about the Branded Program

The post Focused Trade Mission to Korea for Innovative, Healthy, & Convenient Products in Retail and Foodservice appeared first on Food Export Association of the Midwest USA.

After receiving interested in Pretzel Pete products in 2021, Mr. Brown continued dialogue and correspondence with the buyer and, throughout 2022, sent six containers of pretzel balls to South Korea, at a total of $575,937.

According to Mr. Brown, “We were thrilled to receive this new business in Korea. This business has continued beyond the initial order of six containers and has proven to be steady ongoing business that has been most welcome in these otherwise uncertain times.”

Pretzel Pete, Inc. is a manufacturer and distributor of gourmet pretzel products in the specialty and gourmet retail segments. While previously under a different company name, this Hatboro, Pennsylvania supplier has participated in Food Export programs since 1999 taking advantage of the Branded Program, In-Store Promotion events, Buyers Missions, and the Online Product Catalog.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

The post Pretzels Bound for South Korea appeared first on Food Export Association of the Midwest USA.

In October 2022, Chicken Soup for the Soul, located in Cos Cob, Connecticut, participated in Food Export-Northeast’s Market Builder program where they met a new distributor in South Korea. As a result, they are on track to double their sales to South Korea in 2023 compared to 2022.

As a result of participating in the Market Builder program, the company expanded their exports in South Korea and increased their sales.

Chicken Soup for the Soul is a producer of pet food products that use affordable, high-quality ingredients, and that make premium nutrition accessible to every pet owner. The Connecticut company has participated in Food Export programs since 2016 taking part in the Branded Program, the Online Product Catalog, Product Showcase events, Focused Trade Missions, Food Show PLUS! events, Buyers Missions, and webinars.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

The post Pet Food Company Increases Sales Using Food Export’s Market Builder Program appeared first on Food Export Association of the Midwest USA.

In 2021, Classic Cake used Food Export-Northeast’s Market Access Program (MAP) funded Branded Program to increase brand awareness in South Korea. The Philadelphia supplier used their allocated program funds to attend international trade shows, make label/package modifications, send product samples to potential buyers, and to produce/distribute promotional literature which helped them gain $200,000 in sales and 3 new foreign buyer contacts. They also project to complete $500,000 in sales to the market over the next twelve months.

Participating in Food Export-Northeast programs and services since 2014 has helped Classic Cake grow and expand their exports. They have taken advantage of the Branded Program, attended Buyers Missions, Focused Trade Missions, and used Food Show PLUS! show services, all of which has helped the company gain new foreign buyer contacts, increase distributor relationships, and grow exports.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

The post Export Growth, Piece of Cake! appeared first on Food Export Association of the Midwest USA.

Chris Beels, Director of Sales at IQBAR, commented, “We are thankful to have access to Food Export and its team of dedicated international trade experts. The creative use of virtual international trade missions, during a time when international travel is difficult due to the COVID-19 pandemic, enables our company to continue to have the platform to pursue our international export goals.”  IQBAR’s Korean Representative, Jun Taek Lim, added, “Despite significantly decreased number of visitors due to COVID, we were able to initiate talking to 50 plus distributors, importers, manufacturers, retailers, journalists, and student groups as well, building momentum, which would not have been possible without your help.  Thank you very much.”

Based in Boston, Massachusetts, IQBAR launched their low-carb, plant-based protein bar benefiting both brain and body in 2017.  Their keto, paleo, vegan, gluten/GMO-free, low-sugar nutrition bars are offered in seven flavors (chocolate sea salt, peanut butter chip, almond butter chip, matcha chai, banana nut, wild blueberry, and lemon blueberry).  Targeting exports to Korea, Japan, Hong Kong, Mexico, Canada, Australia, Chile, United Arab Emirates, United Kingdom, Switzerland, and Sweden markets, IQBAR focuses on retail and e-commerce business as well as brokers/distributors serving retail partners and B2B channels.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Food Show PLUS! Program Success

New Distributorships Established

New Foreign Buyer Contacts

The post New Branded Program Company Takes Advantage of Export Opportunity Despite Pandemic appeared first on Food Export Association of the Midwest USA.

Since 2011, Best Breed Inc. has participated in Food Export-Midwest’s Branded Program. They have most recently used the program to gain brand awareness for their pet food and pet care products in South Korea and Taiwan. Using their allocated funding to complete online advertising and social media plans, complete in-store promotions, make label/package modifications, produce, and distribute promotion and literature materials helped the Ohio supplier earn substantial new sales to South Korea and Taiwan. With these sales Best Breed also projects to complete more considerable sales to these two markets over the next twelve months.

Per Levi Wittenmyer of Best Breed, “I cannot say enough good stuff about the folks I have worked with at Food Export. The level of service has greatly influenced how often we use the program and without a doubt has contributed to its success in driving our export sales.”

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

The post Ohio Pet Food Supplier Gains Market Shares in South Korea and Taiwan appeared first on Food Export Association of the Midwest USA.