Taiwan Country Profile • Food Export Association of the Midwest USA

Food Show PLUS! at Food Taipei

Lourdes Figueroa — Wed, 16 Aug 2023 16:39:07 +0000

Give Your Tradeshow Presence a Competitive Advantage

Taiwan has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Agricultural Trade Office or “ATO” reports that although it only has a limited population, Taiwan is the United States’ eighth largest trading partner in total agricultural goods and ninth largest overall U.S. trading partner.

Taiwan’s dependence on food and feed imports is expected to continue to grow due to its limited arable land and small agricultural sector.

The United States also exports many high-valued consumer oriented agricultural products, including beef, poultry, fresh fruit and vegetables, dairy, tree nuts, processed foods, and beverages. Taiwan relies on imports of essential agricultural commodities for food and feed purposes. The United States is viewed as a provider of high-quality, safe products and is currently the largest supplier of many consumer food products to Taiwan.

U.S. Food & Agricultural Product Imports to Taiwan, By the Numbers

U.S. Agricultural Products – US$1.7 billion (2020)
U.S. Processed Foods – US$609.7 million (2020)

Food Show PLUS! Services Provided

Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
On-site show assistance by Food Export’s In-Market Representative

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Focused Trade Mission to Taiwan for Retail and Foodservice

Tia Regec — Tue, 08 Aug 2023 18:09:35 +0000

Jumpstart Your Product Export Sales to Taiwan

Taiwan has proven to be an appealing and profitable market for U.S. companies for many years. the total value of U.S. agricultural and related products exported to Taiwan reached a record US$4.4 billion, an increase of 13% compared to the previous year. Taiwan successfully remains the 6th largest market for U.S. agricultural and related exports, while Taiwan is also one of the highest per capita consumers of U.S. ag products.

There are numerous advantages for U.S. exporters of consumer-ready food products to the region. Including U.S. food products have an excellent reputation among consumers, the growing modern retail industry is looking for new imported food products, consumers are becoming more health-conscious, and growing numbers of fast food and casual dining restaurants provide easier access for U.S. exporters.

U.S. Food & Agricultural Product Imports to Taiwan, by the Numbers

U.S. Consumer-Oriented Foods – US$1.7 billion (2020)
U.S. Processed Foods – US$609.7 million (2020)

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Ohio Pet Food Supplier Gains Market Shares in South Korea and Taiwan

Morgan Nunan — Tue, 27 Jul 2021 20:53:14 +0000

Dr. Gary founded Best Breed Inc. with his “Common Sense Nutrition” philosophy, promoting the healthiest pet food possible while disregarding typical marketing and cost control techniques used by other large pet food companies. This high-quality product has been increasingly popular in South Korea, where Best Breed Inc. has continued their growth in the market through successful brand promotion via Food Export-Midwest’s Branded Program.

Since 2011, Best Breed Inc. has participated in Food Export-Midwest’s Branded Program. They have most recently used the program to gain brand awareness for their pet food and pet care products in South Korea and Taiwan. Using their allocated funding to complete online advertising and social media plans, complete in-store promotions, make label/package modifications, produce, and distribute promotion and literature materials helped the Ohio supplier earn substantial new sales to South Korea and Taiwan. With these sales Best Breed also projects to complete more considerable sales to these two markets over the next twelve months.

Per Levi Wittenmyer of Best Breed, “I cannot say enough good stuff about the folks I have worked with at Food Export. The level of service has greatly influenced how often we use the program and without a doubt has contributed to its success in driving our export sales.”

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Branded Program Success

Market Access Program (MAP) Funding

15% Increase in Export Sales

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Maintaining and Increasing Trade Interest in Taipei, Taiwan

Morgan Nunan — Mon, 26 Apr 2021 20:07:59 +0000

As a result of the pandemic environment and in order to maximize exposure the event was conducted in-person and as a live-broadcast online. The main purpose was to increase the awareness among the trade of the vast opportunities to work with smaller and medium size value-added process food companies.

The program included a session on how Food Export programs and services can help the trade connect with qualified U.S. suppliers as well as how they can effectively work with U.S. suppliers utilizing the Branded Program for marketing purposes. A second session included a “2020 Top 10 Food Trends” and lastly a session in “Post-Pandemic Taiwan Market Changes”.

Attendees were welcomed by Food Export-Midwest and Food Export-Northeast Executive Director, Tim Hamilton and Agricultural Trade Office Director, Emily Scott. Over 40 people attended the event in-person and over 140 participated on-line. Other attendees were very eager to gain information on available U.S. products for importing and the seminar generated 8 trade leads for Food Export. The event also has helped to keep a substantial and robust relationship with the trade during these times when it is challenging to have any other business-related events.

With funding and support from the United States Department of Agriculture (USDA) Foreign Agriculture Service (FAS), Food Export has been instrumental in supporting the export of U.S. agriculture products for 50 years. Focusing on market development services, Food Export programs have opened markets for Midwest and Northeast Supplier’s products around the globe.

This free educational opportunity was made possible by the USDA Agricultural Trade Promotion (ATP) Program which was set in place in early 2019 to help mitigate the damage caused by retaliatory tariffs on U.S. agricultural products.

Food Export uses funding from the Agricultural Trade Promotion Program (ATP) and the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export – Midwest and Food Export – Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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Five-Year Branded Program Participant Sees Continued Export Success

Morgan Nunan — Mon, 26 Apr 2021 19:45:42 +0000

This company strategically located itself in Maine, USA, where the cold, clean ocean waters and rocky coastline produce some of the highest quality seafood in North America. This company has committed to providing quality products and services that continuously exceed the high standards of consumers.

2020 marked Belle Cove’s fifth year participating in Food Export-Northeast’s Branded Program. Although last year was a bit different due to the COVID pandemic, and the company was not able to use the program as planned, Belle Cove was still able to report $200,000 in actual export sales to Taiwan with the help of Food Export-Northeast. This was a first-time export sale to this market for this company, despite the challenges brought on by 2020.

In addition to Branded Program participation over the last few years, this Maine supplier has also been an active participant in many other Food Export-Northeast programs and services. Participation for Belle Cove includes Export Essentials modules,the Online Product Catalog, webinars, Food Show PLUS! events, Buyers Missions, Virtual Connect, and Virtual Trade Missions.

5-Year Program Participant

Branded Program Success

Top Market for U.S. Agriculture Products

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Taiwan Country Profile • Food Export Association of the Midwest USA

Food Show PLUS! at Food Taipei

Give Your Tradeshow Presence a Competitive Advantage

Turnkey Booth Space + Food Show PLUS! Pricing

Booth Space Includes

Products of Interest

Food Show PLUS! Services Provided

Additional Services Available

Preparation Assistance