Branded Program Resources • Food Export Association of the Midwest USA https://www.foodexport.org/our-programs/market-promotion/branded-program-resources/ We are Food Export-Midwest and Food Export-Northeast , non-profit organizations made up of agricultural promotion agencies from 13 Midwestern and 10 Northeastern states. Fri, 03 Nov 2023 16:24:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 PopZUp Popcorn Expands Brand Awareness in Canada https://www.foodexport.org/success-stories/popzup-popcorn-expands-brand-awareness-in-canada/ Fri, 03 Nov 2023 16:12:33 +0000 https://www.foodexport.org/?post_type=success-stories&p=3088 "It's the Branded Program that puts us in front of these people." With products already on the shelves in some Canadian retail stores, Popzup is projecting repeat orders from this retailer and further growth within the Canadian market after participating in Food Export's Branded Program for the first time in 2022.

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In 2022, Popzup LLC dba Popzup Popcorn participated in Food Export-Northeast’s Branded Program to gain brand recognition in Canada. Through allocated funds, the Somersworth, New Hampshire, supplier utilized the program to offset the costs of attending trade shows to put their product in front of potential buyers. As a result, they have generated lots of interest in their products and have gained new distributor and retailer relationships in the Canadian market. One of these is Canada’s largest specialty food distributor, whom they met on the tradeshow floor because they participated in the Branded Program.

Julie Lapham, Founder and CEO of Popzup, said, “It’s the Branded Program that puts us in front of these people.” With products already on the shelves in some Canadian retail stores, Popzup is projecting repeat orders from this retailer and further growth within the Canadian market. Popzup is using the Branded Program to help with the costs of French-language packaging requirements in Canada, which is essential to continue Canadian retailer relationships.

Popzup Popcorn was founded in 2016 by husband-and-wife duo Julie and Marty Lapham. Together, they created their product line of popcorn and seasonings. Their goal was to focus on health and sustainability; Popzup Popcorn is gluten-free and non-GMO; they are currently working towards B-Corp certification and are always looking for new ways to decrease their carbon footprint, such as having their recycling program.

Popzup LLC dba Popzup Popcorn has actively participated in the Branded Program and other Food Export activities since 2022.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

 

 

Over 20% Increase in Sales

Over 20% Increase in Sales

Branded Program Success

Branded Program Success

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Ohio Pet Food Supplier Gains Market Shares in South Korea and Taiwan https://www.foodexport.org/success-stories/ohio-pet-food-supplier-gains-market-share-in-south-korea-and-taiwan/ Tue, 27 Jul 2021 20:53:14 +0000 https://fx.sandstorm.tech/success-stories/ohio-pet-food-supplier-gains-market-share-in-south-korea-and-taiwan/ Founded by veterinarian, Dr. Gary Cotton, DVM ("Dr. Gary"), Best Breed Inc. is a family-owned holistic pet food company based out of Findlay, Ohio.

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Dr. Gary founded Best Breed Inc. with his “Common Sense Nutrition” philosophy, promoting the healthiest pet food possible while disregarding typical marketing and cost control techniques used by other large pet food companies.  This high-quality product has been increasingly popular in South Korea, where Best Breed Inc. has continued their growth in the market through successful brand promotion via Food Export-Midwest’s Branded Program.

Since 2011, Best Breed Inc. has participated in Food Export-Midwest’s Branded Program. They have most recently used the program to gain brand awareness for their pet food and pet care products in South Korea and Taiwan. Using their allocated funding to complete online advertising and social media plans, complete in-store promotions, make label/package modifications, produce, and distribute promotion and literature materials helped the Ohio supplier earn substantial new sales to South Korea and Taiwan. With these sales Best Breed also projects to complete more considerable sales to these two markets over the next twelve months.

Per Levi Wittenmyer of Best Breed, “I cannot say enough good stuff about the folks I have worked with at Food Export. The level of service has greatly influenced how often we use the program and without a doubt has contributed to its success in driving our export sales.”

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

 

Branded Program Success

Branded Program Success

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Market Access Program (MAP) Funding

78-percent

15% Increase in Export Sales

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First-Time Market Sale for Connecticut Supplier https://www.foodexport.org/success-stories/first-time-market-sale-for-connecticut-supplier/ Tue, 27 Jul 2021 15:24:51 +0000 https://fx.sandstorm.tech/success-stories/first-time-market-sale-for-connecticut-supplier/ In 2020 Westport, Connecticut-based Provisionaire & Co. LLC dba Field Trip participated in Food Export-Northeast's Branded Program to increase the awareness of their chickpea butter products in international markets.

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Using their allocated funds to complete in-store sampling events and shipping samples to prospective buyers helped the Connecticut Supplier gain $11,000 in sales to Israel as a first-time sale to the market for Provisionaire & Co. The company also gained 1 new foreign buyer contact, 1 new agent relationship while also projecting to complete $25,000 more in sales over the next twelve months.

Provisionaire & Co. LLC dba Field Trip was formed in 2010 and is gaining new market shares with their healthy, protein-rich snacks. “Field Trip is a healthy lifestyle brand aimed at providing delicious and versatile snacks that complement a large variety of on-the-go consumers.” Their products are continuing to gain popularity and now they are expanding into new international markets with the help of Food Export’s Branded Program.

provis

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

 

Branded Program Success

Branded Program Success

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A company headquartered in the U.S.
Northeast region

green-light-bulb-outline

Market Access Program (MAP) Funding

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